KEYWORD RESEARCH FOR BEGINNERS: STEP BY STEP PROCESS
Have you ever thought about why some blogs get a lot of visitors and others do not? When the things they write about are really good. Most of the time it’s because of one thing. Keywords. If you are new to marketing, doing research on keywords might sound like something only experts can do. The truth is, it is just about figuring out what people are looking for when they search the internet.
To get started with something you need to take that first step. What is that first step you ask? Well getting started is really about beginning. You have to start by doing something. That something is the beginning of getting started. Getting started is what it is, about.
Step 1: What Is Your Content Really About?
Before you start using any tool take a break for a second. Think about your blog and what it’s about. Who are you actually writing this blog for? Are you trying to help people who are just starting out learn something or are you trying to get people to buy something from you? When you have an idea of who your audience is it is a lot easier to figure out what words they will type into a search engine when they are looking for something. Your blog is important. So is your audience so think about what your blog is, about and who your audience is.
Step 2. This is where you think about what you want to search for on the internet. What would you search for?
You can search for anything you want. The internet has a lot of information. You can search for things, like music or videos or even things you want to buy. What are you looking for? Think about what you want to find. Imagine you are the person reading this. What would you search for if you wanted to find this information? Think about it. Write down some simple words or short phrases that are, about the topic you are writing about. These words and phrases do not have to be exactly right. The information topic is what matters and these words are a beginning to help you get started with the information topic.
Step 3: What things are people looking for?
When you have a list it is time to dig a little deeper into the keyword research. Keyword research tools can show you terms for the keyword longer phrases for the keyword and even common questions people ask about the keyword. This step often reveals ideas for the keyword that you had not considered and helps you understand how users phrase their searches for the keyword, in real life.
Step 4: Why Do People Search For This Keyword?
The reason someone is searching for this keyword is that they want to find out something about the keyword.People search for the keyword because they are looking for information about the keyword.This is the reason why people search for this keyword.The keyword is what people are searching for when they type it into a search engine.People are searching for the keyword to learn more, about the keyword.
When people search for something what are they really looking for? Are they trying to learn something or do they want to compare different options? Maybe they are ready to make a purchase. People looking to learn something people looking to compare options and people looking to make a purchase all need things. If you understand what people looking to learn something people looking to compare options and people looking to make a purchase are searching for you can create content that really helps them not just content that shows up on a search page.
Step 5: Can you really compete for this keyword? You have to think about whether you can compete for the keyword. The question is can you compete for the keyword?
Not all keywords are worth going for some keywords are already controlled by websites. When you are just starting out, it is better to focus on keywords that people are searching for. Not too many other people are trying to be found for these keywords. These keywords give you a chance to get noticed with the keywords without having to wait a long time for results.
Step 6: Using keywords the way is important. You do not want to force the keywords into your writing. So how do you use the keywords without making it seem like you are forcing the keywords into your writing?
The thing is, you have to use the keywords in a way that feels natural. You have to use the keywords like you would use the keywords in a conversation about the keywords.
* Think about how you talk about the keywords with people who are interested in the keywords.
* Then try to use the keywords in your writing the way you use the keywords when you talk about the keywords.
Using the keywords in a way will make your writing sound better, and it will be easier to read about the keywords.
Keywords should fit naturally into your content. You should use keywords where they make sense like in headings in paragraphs and in page descriptions. If a sentence sounds awkward that is a sign that you are trying hard with the keywords. The thing to remember is that you should always write for people first not for search engines, like Google. You are writing for the people who will be reading the keywords.
Final Thoughts: Keyword research isn’t about finding magic words. It’s about understanding your audience and speaking their language. As you publish more content, you’ll get better at spotting patterns and choosing keywords that bring the right visitors to your site.